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Target's NewTech Event Highlights Latest Brands and Reseller Opportunities

Target Components's free event, NewTech, took place on Friday 25th January, comprising an exhibition, vendor presentations, a networking opportunity for resellers and, for the first time, auctions.

The event was an opportunity for over 100 resellers to see products from Target's latest brand acquisitions including Ubiquiti Networks, ECS EliteGroup, Thermaltake, Transcend, Linksys, F-Secure, QNAP and AVerMedia.

It also gave attendees the chance to see product ranges 'in the flesh' for the first time, including the distributor's own Evo Labs brand dashcams, QI compatible wireless chargers and hard drive caddies, as well as first-looks at imminent ranges of docking stations, hard drive replicators and disk enclosures.

Exhibition highlights included pro streamer Brin 'Wooly' Woolhead demonstrating AVerMedia's range of capture and streaming devices on the newly launched Resident Evil 2 remake, streaming gameplay in 4K to both YouTube and streaming site Twitch. Thermaltake offered advice and demonstrations on PC modding and liquid cooling, courtesy of professional modder, Adam Faulkner, whilst the ECS EliteGroup stand demonstrated digital signage using the manufacturer's flagship mini-PC, the Liva Q2, the World's smallest 4K PC.

Presentations around product roadmaps and range highlights were delivered by Transcend explaining its dashcam and Apple storage ranges, F-Secure explaining the opportunities around its VPN products and reseller scheme, Thermaltake showing its cooling and RGB offerings and QNAP discussing its home and business NAS devices and apps.

In line with the event's 'in with the new, out with the old' event moniker, Target also held a range of auctions where attendees could pick up a broad range of products at hugely discounted prices, including Microsoft Surfaces, motherboards, networking devices and gadgets.

The evening's events culminated in a free bar and meal, with many attendees staying to discuss business opportunities and catch up with vendor representatives, Target account managers and Target staff.

IT reseller and reviews website, Tech For Techs, covered the NewTech event - to read its review and see an interview with Target's Managing Director, Paul Cubbage, click here.


 
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