What are Flexible Product Feeds?

It's Target's unique system to provide you with raw product data, information and images to populate your own website or internal systems. It's like a virtual warehouse and you don't even need to buy stock!

You can choose the brands, the individual products, the ranges of products, the type of information about the products, their pricing, their markups and how you want to receive the information, all created using our intuitive, mobile-friendly wizard - so you can start creating your feeds wherever you are.

We also provide feed templates with predetermined fields to use with the most popular e-commerce sites like Magento, Shopify, Squarespace, WooCommerce & Wix, or you can create your own custom feeds.

Flexible Product Feeds are fully customisable; you can change the pricing you want to display from category down to individual product level, so you can even set up special offers. And you can modify or create new feeds at any time.

Flexible Product Feeds do not provide any styling so will not interfere with how your website looks and acts, we only provide the product data and information.

• Easy-to-use, mobile-friendly wizard guides you through the feed set-up
• Create custom product feeds to suit your requirements
• Templates for the most popular e-commerce platforms available
• All product information provided - choose the information you want to collect
• Select the products and brands you want
• Multiple product images provided (where available)
• Sell prices and markups can be modified from brand/ category to individual product level
• Choose to include VAT or not
• Feeds can be delivered by email or collected via SFTP in various formats, including CSV
• Choose when to receive your feeds
• Name feed fields to suit your requirements
• Modify feeds at any time

You can start from scratch, from one of your existing feeds or from an existing template, including those designed for the most popular e-commerce sites: Magento, Shopify, Squarespace, WooCommerce, & Wix.

For a brand new feed or to create one using an existing feed or predefined template, click 'Create New Feed'. To edit an existing feed, click 'Edit Feed or Template'.