Target News

Target Appointed Exclusive Thermaltake Distributor

Target Components has been appointed exclusive UK distributor by gaming manufacturer, Thermaltake.

Through the deal, Target now stocks Thermaltake’s portfolio of products that includes gaming chassis, power supplies and air and liquid coolers.

Thermaltake was established in 1999, opening offices in Taiwan and the US simultaneously. Originally manufacturing air cooling for computer chassis, resulting in the World’s first turbine cooler, the ‘Golden Orb’, Thermaltake has become renowned for innovation, working with some of the World’s most well-known design houses such as BMW’s DesignworksUSA. In the last three months alone the manufacturer has won several accolades including an International Design Excellence Award (IDEA) and iF Product Design Awards for three different products.

The manufacturer has since become a World-recognised gaming brand amongst DIY enthusiasts and currently sponsors several esports teams, producing custom PCs for its players through its TteSPORTS division.

Martyn Kirby, Target’s Head of Purchasing, commented: "Thermaltake is another fantastic name to add to our roster with a proven pedigree of really high-quality and innovative design. Our customers will benefit from an integrity of pricing that allows for good margins and, most importantly, everyone being on a level playing-field."

He continued,"“I'm sure those who saw the range first-hand at the Open Day in September will agree, Thermaltake's attention to detail in the design of their products is impressive. But many were surprised how inexpensive they were considering the fantastic build quality."

Thermaltake's UK Business Development Manager, Ming Kei Wu, said; "We want Thermaltake to be recognised as the leading gaming brand and Target's customer base is a great way of achieving that. Their reseller customers, whether independent IT shops or system builders, have a wealth of experience and knowledge that will appreciate a diverse range of products. We’re confident they'll all be impressed with Thermaltake's quality and value-for-money."