What is an ESD? (Electronic Software Distribution)
Simply explained these are license keys/activation keys from BullGuard products. The affiliate will receive the keys. To activate the keys just buy it from Target and then install the trial version of the product they bought. After installation the registration of the email address and password they can activate the key.
PLEASE NOTE: ESDs are not to be sold separately and are non-returnable - they are to be used as a preinstall only. Where a reseller is found to be selling them separately and NOT preinstalled on a device, BullGuard will take action and deactivate the licence keys as per the Terms & Conditions, Point 8.2.